This Blog is a part of my class thinking activity which is given on this Blog.
It is impossible to define deconstruction like philosophy or Literary criticism once and for all. Jacques Derrida himself doesn't define it. Deconstruction is not a destructive activity, but it is an inquiry into the foundation of everything. Post-Structuralist critics go deep into the foundation of text and then they try to undermine it. Derrida says that every text contains element which can deconstruct itself.
About the Jaques Derrida :
Jacques Derrida was an Algerian-born French philosopher best known for developing a form of semiotic analysis known as deconstruction, which he discussed in numerous texts, and developed in the context of phenomenology. He is one of the major figures associated with post-structuralism and postmodern philosophy.
Deconstruction is term given by Derrida, and Derrida himself said that it is difficult to understand. Deconstruction is not negative term but through this term Derrida try to difine something. Post- structuralist also go into this subject and try to search in deep. Derrida said that " Language bears within itself necessrily of its own critique". It is " Deconstruction has nothing to do with destruction". Deconstruction means some event or play or anything but in which some loose point is there and it's became the Deconstruction of it. In which we can't find any particular meanning., because one meanning gave anoyher one meanning.
First of all Deconstruction is not a destructive activity, but it is an inquiry into the foundations of every thing. Deconstructionist critics goes deep into the foundation of text and then they try to subvert , undermine it. Derrida says that every text contains element which can deconstruct itself.
Here i would like to share my view as a post structuralist critique.... given examples of one of the advertisement
This ad is of ralco tires in which in the last of the video we have a person riding a bike whose bike tires belong to Ralco tires company. Which shows advertisements of its own Tires.
Deconstruction reading in this video:-
Binary opposition
A binary opposition is a pair of related terms or concept that are opposite in meaning. Binary opposition is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another.
Main think :
➡️ At the beginning of this video we are shown a farfariya and balloons, which makes it look like Independence Day is being celebrated. The video shows the atmosphere of the bus station. The bus station has separate seating facilities for men and women. They are shown the different doors for boarding the bus. This bus station also features a third gender person. Everyone treats this person differently than we see in the video.We say that India is a free country and everyone has their own freedom. Which shows the opposite scene in this video.
➡️ This Independence Day , it's time to "FreeTheRoads" from discrimination against the transgender community . Transgender citizens have a right to work and move freely , like every Indian . Yet they are discriminated against every single day - because of lack of awareness . So we need your help to spread this message beyond our cities , into every small town and village . It doesn't end here .
➡️Third gender :-
a categorization of a person as neither male nor female
Not accepted Third gender person.
Family :
Society :
Every one :
He (third gender) is not even accepted by his family. Which we will see in the video below.
They also have no special place in society and are viewed from a different perspective. Which we can see in this advertisement. Everyone hates him instead of loving him, treats him badly instead of treating him well.
'The Australian high court has ruled that New South Wales must recognise a third gender after handing down its decision in the long-running case of Norrie, who has been fighting since 2010 to have a sex change recognised as non-specific.'
News report aaj tak T. V.
On the 15th April 2014, India's supreme court legally recognized a third gender, declaring that those who identify themselves as neither male nor female should be entitled to the same educational, welfare and employment rights as other men and women.
third is usually understood to mean 'other', a word which is often seen on application forms and official pieces of documentation as a catch-all category when the standard options provided are inappropriate.
Third gender is ahead in many fields and he has progressed and achieved his high position in the society. Here some Example..
➡️ Ralco Tyres is proud to partner with Humsafar Trust for their TRANScend initiative , to support , empower and provide employment to the transgender community across our country . Because when we free our roads from bias , each one of us becomes free !
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